Short, practical articles for small business owners. A new one every week.
NewsOctober 6, 2026
GPT-6 Sol and Luna, Claude Opus 5.5 and Sonnet 5.5, Gemini 3.8 Flash: what a small FAQ chatbot costs a month on each, and why a small model is usually enough.
$0.10per million input tokens for GPT-6 Luna, the smallest new OpenAI model (OpenAI, September 2026)
AI & AutomationSeptember 29, 2026
AI chatbot prices in 2026: DIY tools from €30-150 a month, setup costs, AI usage, WhatsApp fees as Meta lists them, and a simple payback calculation.
€0what Meta charges for replies to customers inside the 24-hour WhatsApp window, September 2026
WebsitesSeptember 22, 2026
Company details, IČO and register, privacy notice, cookie consent and online shop rules: what Slovak law asks your business website to show in 2026.
14 daysto withdraw from an online purchase in Slovakia, without giving a reason
WebsitesSeptember 15, 2026
Website prices in 2026 from real price pages: one-page sites, business websites and online shops in Slovakia and Austria, plus what you pay each year after launch.
€230-800starting prices for a one-page website on Slovak price pages, September 2026
AI & AutomationSeptember 8, 2026
Chatbot, automation or AI agent? I rate eight everyday jobs in a small business: what AI does well today, what needs a person to check it, what is still a demo.
15.6%of small firms in Slovakia (10-49 staff) used AI in 2025. EU average: 17% (Eurostat)
Ads & SEOSeptember 1, 2026
You set the budget and Meta charges per 1,000 views. 2026 cost benchmarks for Europe, the new 5% Austria fee, VAT basics and a sensible first test budget.
5%extra Meta fee on ads shown to people in Austria, since 1 July 2026
NewsAugust 25, 2026
ChatGPT has started showing ads in 31 European countries, Slovakia included. Who sees them, who can buy them yet, and what matters more for a local business.
31European countries where ChatGPT ads arrive in August 2026
WebsitesAugust 18, 2026
The EU accessibility rules have applied since 28 June 2025. Who they cover, why many small service firms are exempt, fines in SK, AT and DE, and a 15-minute check.
Under 10 peopleand turnover or balance sheet up to €2 million: service businesses this small are exempt
NewsAugust 11, 2026
From 1 September 2026 Google moves Search campaigns with auto-created assets or broad match to AI Max. What changes, the risks and what to check first.
1 Sep 2026Search campaigns with auto-created assets or broad match move to AI Max
Ads & SEOAugust 4, 2026
You pay Google per click. Published 2026 cost-per-click benchmarks by industry, what makes a click expensive, a budget formula and a sensible first budget.
$5.42average cost per click on search ads, US data (LocaliQ, 2026)
NewsJuly 28, 2026
From 2 August 2026 a chatbot in the EU must say it is an AI. What the digital omnibus moved, what it left alone, and 6 steps for a small business.
2 Aug 2026the date chatbots in the EU must say they are AI. The digital omnibus did not move it
Ads & SEOJuly 21, 2026
People now get answers from Google AI Overviews and ChatGPT before they click. What AEO and GEO mean, what the data shows and what really helps.
-58%clicks on the #1 Google result when an AI Overview shows (Ahrefs, Dec 2025 data)
WebsitesJuly 14, 2026
What Bookio, Reservio, Fresha, Booksy and Calendly cost a salon or clinic in 2026, who keeps the client, SMS reminders, deposits and GDPR for health data.
€8-12a month for the cheapest paid plan of Bookio, Reservio or Fresha, one person, excl. VAT (price lists, July 2026)
WebsitesJuly 7, 2026
What Wix, Squarespace, Webnode and Shoptet cost a year in July 2026, how much of your time they take, and when a website made for you pays off.
€97-594a year for a small-business plan on Webnode, Squarespace, Wix or Shoptet, July 2026
NewsJune 30, 2026
Meta's free AI agent answers customers on WhatsApp and Messenger. What it does and can't do, the GDPR questions and when your own chatbot fits better.
1M+businesses already use a Meta Business Agent on WhatsApp and Messenger (Meta, June 2026)
AI & AutomationJune 23, 2026
A chatbot pays off when the same questions arrive daily and many come after hours. Five typical businesses, a 3-question test and the rules to know.
74%of consumers expect 24/7 service because of AI (Zendesk, survey of June 2025)
Ads & SEOJune 16, 2026
How to create and verify a Google Business Profile, fill it in, collect real reviews and set a service area. Plus why it matters for Maps and AI answers.
45%of US consumers used AI tools for local recommendations in 2026, up from 6% a year earlier (BrightLocal)
NewsJune 9, 2026
Since 3 June 2026 Search Console counts how often Google AI Overviews and AI Mode link to your site. What the report shows and hides, and how to open it.
8% vs 15%visits with a click on a normal result, with and without an AI summary (Pew Research, US, 2025)
WebsitesJune 2, 2026
12 things to check on your business website in 2026: phone, speed, WhatsApp, prices, real proof, Google profile, cookies and accessibility basics.
50.5%of web page views in Slovakia came from phones, June 2025 to May 2026 (StatCounter)
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